I’ve written in the past about how ATT has instituted a policy of data throttling for it’s top 5% of bandwidth users. I was curious as to how much speed would be cut back and the folks over at AppAdvice uploaded a video demonstrating the extreme nature of the slowdown. Using the popular Speedtest app on two identical iPhone 4S the download speeds on the throttled device are almost ten times slower. What’s even crazier is that the throttled speeds are similar to Edge! Now I haven’t tested this myself as I don’t want to suffer through these slow speeds until my next billing cycle. However, the video is quite clear as to what happens. ATT’s reduction of the data speed by such an extreme amount serves a purpose. It encourages their heavy users to cut back or switch to another carrier altogether. I’m sure ATT doesn’t mind losing the bandwidth hogs. The reduced speeds make it impossible to stream video and make apps like Maps and Safari quite slow. So where does the throttling begin. In the past ATT stated that 98% of it’s users use less than 2GB of data. However, I went over that amount last month and didn’t get throttled. In any event, if you want to avoid this keep an eye on your data usage and use wifi whenever possible. You can easily check your ATT data usage at any time by dialing *3282# (star DATA pound) on your iPhone. You’ll get a text showing how much data you’ve used, when your next billing cycle beings and how many texts you’ve sent. Not sure where this is going as I’m confident Verizon and Sprint are or will be doing something similar. In the meantime just hope you don’t get the text displayed here!





I saw a stat yesterday that said 34% of iOS users think they are already on 4G? It’s hard to blame them too much when the carriers (ATT, Sprint, T-Mobile, Verizon) all market like they offer that service already. The reason this is a big deal is that once 4G finally hits, way more that 34% of users are gonna flip out when they see their iPhone’s data speeds. Faster than cable. This will cause you to consume much more data than you presently do. A lot more people will start to use the mobile hotspot feature and might give up cable for good. The carriers see this coming and are dropping unlimited data plans and/or throttling data speeds. Verizon is only offering three data plans for smartphones. $30 for 2GB, $50 for 5GB and $80 for 10GB. For any of these plans overage is charged at $10 per 1 GB. So while I guess the majority of you use less than 2GB of data per month, I bet some of you are like me. Last month I used over 50 GB and have used 30 GB halfway through this billing cycle (see bill below). That’s one expensive plan compared to my current $35 unlimited. Once 4G hits Nashville I could see myself using 102 GB a month which would be $1,000.00! Don’t think so. With a wife and two boys I’d be streaming hours of video daily. I know those of you outside the United States pay more. All I can say is that stinks. So how do you reduce your monthly usage? 